Marginal Gains Theory In Performance Marketing
Marginal Gains is the theory that small, incremental improvements in multiple areas of a system can add up to a significant overall improvement.
Unlocking Performance Marketing Growth With Micro Conversions
Learn how to optimize your marketing campaigns with micro conversions. Gain valuable insights into user behaviour and fine-tune your strategies for success. Discover the power of micro conversions in this helpful guide.
10 Updates From Google Marketing Live 2022
Google Marketing Live kicked off on May 24th and unveiled a range of changes across Google's marketing offering. I've compiled a list of 10 announcements so you can keep up to date:
Why You Should Create AR Filters To Raise Brand Awareness
AR Filters are a brilliant way to reach people on social media and engage with them. Having an instagram filter can express a brands creativity, give you opportunities to let users ‘try on’ your product and in general inform people about what you do.
The Facebook Business Manager Guide
How to use and make the most of your Facebook Business pages.
Inbound vs Outbound Marketing
Discover the benefits and drawbacks to Inbound and Outbound marketing strategies.
How I grew ecommerce revenue 244% month-on-month for 7 months | Case Study
I started running Facebook ads for 1066 Publishing and increased their profit by 244% per month on average for more than 7 months. See my strategy, what I did and how you can to.
What is LinkedIn InMail?
LinkedIn offers some great advertising opportunities for businesses who want to reach and interact with their audience. LinkedIn InMail is the perfect place to not only generate sales but build a relationship with people in and out of your industry.
How I doubled MRR for Enter Network in less than 3 months | Case Study
Enter Network was a project I joined as a co-founder in January 2021 and I worked on the project for 3 months before leaving for personal reasons.
How to Increase Website Conversion Rate?
Improving your websites conversion rate by just 1% would result in a massive, positive impact on your business. In this article I've listed easy things you can to to improve conversion rates and get more sales.
How To Use Buyer Personas To Improve PPC Campaigns
Buyer personas are fictitious characters, representing a user type that might use a website, brand, or product in a similar way. Developing and researching buyer personas allows you to look into the minds of customers and use this to improve your marketing.
What is a content marketing strategy?
Having a solid, smart content marketing plan gives you a leg up on the competition. In this article, we'll dive into what content strategy is, why your business needs a content marketing plan, and how to create a content marketing plan.
How to optimise your website for Voice Search?
With the ever increasing market for smart devices making sure your website is optmised to be found through voice is more important than ever.
10 marketing KPI’s you should be tracking in 2021
You should be using KPIs to ensure that you execute a more successful marketing strategy as well as helping you to identify which campaigns and tactics are having the biggest impact for your business.
Top 10 Ways To Market Your Business In 2021
This list includes a lot of common marketing strategies like SEO, Customer retention, eCommerce and influencer marketing but also includes new strategies.
What is a Marketing Strategy?
A marketing strategy is a single comprehensive plan which contains all of a company’s marketing goals and objectives.