Google Marketing Live kicked off on May 24th and unveiled a range of announcements across Googles marketing offering.
Here’s the top 10 announcements so you can keep up to date:
Optimisation score will soon be available for all campaign types in Google Ads.
Mobile first ads will allow you to run full screen vertical assets to mobile users.
Google is also releasing scrollable ads and videos based on your product feed.
Performance Max was rolled out to all advertisers recently and since then have seen an average increase of 13% total incremental conversions at a similar cost per action.
Lots of exciting updates to Performance Max campaigns are rolling out throughout the remainder of the year. Including:
A new account level Asset Library can be used to store your creative assets and soon will give you the option to create video ads using YouTube optimised templates.
Measure incremental conversions based on users and geography.
Measure the impact of your YouTube campaigns on driving organic searches on Google and YouTube.
The global site tag will become the Google tag and get updated with new capabilities.
Google will allow users to select the types of ads they want to see more or less of.
Soon YouTube ads will roll out on YouTube shorts as well and will allow you to attach your shopping feed making your ads more shoppable.
All images on this page are from Google.
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