Google Marketing Live kicked off on May 24th and unveiled a range of announcements across Googles marketing offering.
Here’s the top 10 announcements so you can keep up to date:
Expansion Of Optimisation Score
Optimisation score will soon be available for all campaign types in Google Ads.
Full Screen Responsive Display Ads
Mobile first ads will allow you to run full screen vertical assets to mobile users.
Google is also releasing scrollable ads and videos based on your product feed.
Performance Max Campaigns
Performance Max was rolled out to all advertisers recently and since then have seen an average increase of 13% total incremental conversions at a similar cost per action.
Lots of exciting updates to Performance Max campaigns are rolling out throughout the remainder of the year. Including:
- More tools for experimentation, like A/B tests to see how campaigns are driving incremental conversions.
- Expanded campaign management support in Search Ads 360 and the Google Ads mobile app.
- Support for store sales goals as well as store visits and local actions.
- New additions to the insights tab including attribution, audience and auction insights so you know what’s driving performance
- Optimisation score and recommendations
Insights Tab
- Attribution insights will show you how your ads are working together across Google platforms, like Search, Display and YouTube.
- Budget insights find new opportunities for budget optimisation and show how your spend is pacing against your budget goals.
- Audience insights show how your first-party customer segments, like Customer Match lists, are driving performance.
Asset Library
A new account level Asset Library can be used to store your creative assets and soon will give you the option to create video ads using YouTube optimised templates.
Conversion Lift Tests
Measure incremental conversions based on users and geography.
Search Lift Tests
Measure the impact of your YouTube campaigns on driving organic searches on Google and YouTube.
Google Tag
The global site tag will become the Google tag and get updated with new capabilities.
My Ad Center
Google will allow users to select the types of ads they want to see more or less of.
Video ads on YouTube Shorts
Soon YouTube ads will roll out on YouTube shorts as well and will allow you to attach your shopping feed making your ads more shoppable.
All images on this page are from Google.