What is the Ben Line?
The Ben Line is a marketing automation concept I've been working on for handling large Google Ads accounts.
Marginal Gains Theory In Performance Marketing
Marginal Gains is the theory that small, incremental improvements in multiple areas of a system can add up to a significant overall improvement.
How I've found using the Pomodoro technique
I’m always on the hunt to improve my productivity and recently I discovered the Pomodoro technique which I have been using for just over a month at the time of writing this article. In this article I've written about my experience using the technique.
Unlocking Performance Marketing Growth With Micro Conversions
Learn how to optimize your marketing campaigns with micro conversions. Gain valuable insights into user behaviour and fine-tune your strategies for success. Discover the power of micro conversions in this helpful guide.
How I built Rankd Discover with ChatGPT
I used popular language model ChatGPT to generate a lot of a new feature for Rankd. I explained why and how in this article.
Patterns vs Statistical Significance
Cognitive bias can affect the accuracy and reliability of marketing reports, leading to faulty conclusions and poor decision-making. In this article, we explore common types of cognitive bias in marketing and discuss how to recognize and mitigate them in order to improve the quality of marketing reporting.
Training For Brighton Marathon 2023
I'm signed up to run the Brighton Marathon in 2023 and wanted a place where I can share how the training is going. The following is from a Google Sheet I have which my runs are recorded in.
10 Updates From Google Marketing Live 2022
Google Marketing Live kicked off on May 24th and unveiled a range of changes across Google's marketing offering. I've compiled a list of 10 announcements so you can keep up to date:
What are AMP Web Pages?
An AMP is an alteration to your website that points from your standard HTML webpage to a simplified version of itself. This makes the site super efficient.
How To Make Your Website More Accessible
A short article outlining 5 simple ways you can optimise your website for accessibility.
My attempt at starting a SaaS product
A little over a year ago I really started looking into products I could build as a little side project. One of my ideas at the time was CampaignPro, a tool for managing marketing briefs within agencies.
Why You Should Create AR Filters To Raise Brand Awareness
AR Filters are a brilliant way to reach people on social media and engage with them. Having an instagram filter can express a brands creativity, give you opportunities to let users ‘try on’ your product and in general inform people about what you do.
How To Crawl Websites With Google Sheets
An automated way to scrape data within Google Sheets seems too good to be true? In this article, I will show you how and go through some examples of how I’ve used this in my role as a Paid Media Marketer.
The Facebook Business Manager Guide
How to use and make the most of your Facebook Business pages.
Inbound vs Outbound Marketing
Discover the benefits and drawbacks to Inbound and Outbound marketing strategies.
How I grew ecommerce revenue 244% month-on-month for 7 months | Case Study
I started running Facebook ads for 1066 Publishing and increased their profit by 244% per month on average for more than 7 months. See my strategy, what I did and how you can to.
What is LinkedIn InMail?
LinkedIn offers some great advertising opportunities for businesses who want to reach and interact with their audience. LinkedIn InMail is the perfect place to not only generate sales but build a relationship with people in and out of your industry.
How I doubled MRR for Enter Network in less than 3 months | Case Study
Enter Network was a project I joined as a co-founder in January 2021 and I worked on the project for 3 months before leaving for personal reasons.
How to Increase Website Conversion Rate?
Improving your websites conversion rate by just 1% would result in a massive, positive impact on your business. In this article I've listed easy things you can to to improve conversion rates and get more sales.
How To Use Buyer Personas To Improve PPC Campaigns
Buyer personas are fictitious characters, representing a user type that might use a website, brand, or product in a similar way. Developing and researching buyer personas allows you to look into the minds of customers and use this to improve your marketing.
What is a content marketing strategy?
Having a solid, smart content marketing plan gives you a leg up on the competition. In this article, we'll dive into what content strategy is, why your business needs a content marketing plan, and how to create a content marketing plan.
How to optimise your website for Voice Search?
With the ever increasing market for smart devices making sure your website is optmised to be found through voice is more important than ever.
10 marketing KPI’s you should be tracking in 2021
You should be using KPIs to ensure that you execute a more successful marketing strategy as well as helping you to identify which campaigns and tactics are having the biggest impact for your business.
Top 10 Ways To Market Your Business In 2021
This list includes a lot of common marketing strategies like SEO, Customer retention, eCommerce and influencer marketing but also includes new strategies.
What is a Marketing Strategy?
A marketing strategy is a single comprehensive plan which contains all of a company’s marketing goals and objectives.
What Motivates People Who Visit A Website To Convert?
This is one question that every Marketer is seeking the answer to. If you know how to make people buy, then you can increase your conversion rates and boost your sales.
Helping local businesses effected by covid set up ecommerce websites | News Article
Hastings Observer wrote about my efforts to support effected local businesses by helping them set up websites and developing or improving marketing strategies for them.
Teenager releases app to locate life-saving equipment in the UK | News Article
Hastings Observer wrote about an app I developed which helped pinpoint defibrillators in the UK.
Teens devote time to helping people in Hastings and surrounding area | News Article
A group of local teens have set up their own project with hopes of raising money in support of underprivileged youths in and around Hastings.