- Increase Customer Engagement
Mobile apps are a great way to keep your customers engaged with your brand. You can offer unique features to your users that are more engaging than websites. Apps can prompt customers to engage and continue to engage with your company.
- Direct & Personalised Channel
An advantage of building a mobile app is that it will provide with the opportunity to personalise your companies communications. By leveraging user profile information, companies are able to engage their customers individually in real-time. This is very important when more than 70% of consumers expect personalised experiences with the brands they interact with.
- Build Brand Awareness
An app offers brand awareness and direct communication with your brand. It provides an environment where regular interaction with your target market can foster trust and loyalty. The more frequently a consumer is exposed to your brand, the higher their intent to purchase becomes.
- Encourage Brand Loyalty
Mobile apps offer a great way to reward and add value to your customers. It is important to try and provide a level of value to your customers that they can’t get anywhere else. For example, you could digitise your companies loyalty program and then you can tailor promotions to each individual customer.
- Customer Service & Support
According to SalesForce, 70% of purchases are influenced by the customer’s experience alone. Mobile apps offer a more efficient channel for your customers to get in touch and engage with your brand simplifying online purchases and providing easy-to-access information.
- Remain Competitive
With the continued growth of mobile and the ever-evolving consumer behaviour, an app for every business will fast become an expectation. Creating a mobile app is a sure way of staying competitive and securing a strong presence in your industry.
- Increase Revenue
Mobile apps give your brand the opportunity to increase and earn additional revenue. By making the purchasing process more convenient, intuitive and simple, apps can significantly improve the customer experience which, in turn, positively impacts sales.
- Capture Consumer Insights
A mobile app gives companies the unique opportunity to really understand their customers. More specifically, an app provides an efficient way for businesses to collect, analyse and leverage customer data.
